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Accomplishments involving creative design and marketing projects

THE NEXT BIG THINK

Creative Leadership

Since beginning my career in 2000, I have built more than 25 years of experience across creative direction, brand strategy, marketing, and product development in both Korea and the United States.


My experience spans agencies, corporate environments, entrepreneurial ventures, and cross-functional organizations, giving me a broad perspective on how creative ideas move from strategy and concept to development, production, and execution.


Throughout my career, I have worked across disciplines and teams, managing complex projects while balancing creative vision, business objectives, quality, and practical execution.

I believe the strongest creative work begins with clarity of purpose. Design is not simply about aesthetics — it is a strategic tool for solving problems, communicating ideas, and creating meaningful value.


My approach combines creative thinking with strategic and operational perspective, allowing me to see both the larger vision and the details required to bring it to life.


As my career has evolved, my work has expanded beyond traditional creative direction into product development, project management, global sourcing, and cross-border collaboration — strengthening the way I connect ideas, people, and execution.

Work History

Aug 2018 – Present

Senior Creative Manager

Rocky Mountain Natural Labs, LLC

  • Execute the development of all BtoB and BtoC visual marketing strategies and creatives, including but not limited to: email, social, on-site, print, packaging, and resources.

  • Produce high-quality visuals from concept to execution and keep up with the design trends. 

  • Manage creative team including contractors and business partners. Contribute to design critiques and work with other designers to ensure the best output.

  • Ability to take initiative, prioritize, manage workloads and meet project deadlines. Excellent problem-solving skills.

  • Constantly refine the RMNL’s brand visual language and standard across different platforms and channels. Create, manage, and own the design library, including documentation, guidelines, and related communications.

  • Collaborate with cross-functional teams across sales, corporate communications, product development, and more. Involved with product marketing strategy from beginning to end.

  • Oversee product artwork creation, production, and quality check including managing vendors.

Aug 2011 – Jun 2022

Art Studio Coordinator

Wingren Sculpture

  • Primarily responsible for organizing the studio database including photo slides, inventory, and archive.

  • Coordinate, prepare and conduct several annual events including but not limited to, open house, show reception, and presentation for galleries and museums.

  • Designed sculpture series catalogues and unified studio branding.

Jan 2017 – Aug 2017 

Creative Art Director

Intercambio Uniting Communities

  • Responsibilities for art directing and project management of Intercambio Uniting Communities' large-scale curriculum development. 

  • Created the new layout of the curriculum and the cover design that improved and upgraded the quality and unity of the branding identity. 

  • Direct work with the executive director and director of the national program on the project of the new curriculum development details.

Jan 2014 – Feb 2016

Senior Graphic Artist

AeroGrow International

  • Created, improved, and developed a design of printing, packaging, website design, display ads, POP kits, direct responsive emails, social media ads, catalogues, and marketing materials.

  • Created and developed brand standards and guidelines that adapted and reflected a fluid design process according to the Miracle-Gro licensor.

  • Utilizing strong organizational and management skills, built a new categorized database that provided administrative support and improved in efficiency of usage.

Jul 2011 – Jun 2013

Creative Director

BoxedCircle Inc.

  • Designed UI/UX graphic and wireframe flow for iPhone social applications and the company website.

  • Provided consultation and implementation of campaign strategies, tactics, design ideas, and directions to meet objectives.

  • Created designs and produced marketing materials including flyers, brochures, presentation boards, website, etc.

Aug 2009 – Apr 2011

Art Director

R&S Innovation Korea

  • Project leader of several teams working on complex, multifaceted projects ensuring creative solutions.

  • Managed and oversaw design process, including conceptualization, design plans and marketing materials which took into account emerging trends.

  • Handled budget and technical details when working with vendors and provided quality control.

Jan 2006 – Jul 2009

Senior Graphic Designer & Project Leader

One Graphic

  • Interpreted client's vision for TV commercials, magazine advertising, and photo shoots.

  • Oversaw entire process of advertisement design, including concept development, creation, and production of sales promotions, tradeshows, press events, and print materials.

Dec 2000 – Jan 2006

Junior Designer

KS Hospital & VON Design

  • Created an overall hospital design system: creative concepts for advertising, branding style guideline, publications, illustrations, photo edits, and infographics.

  • Developed visual language and supporting documentation to ensure design consistency, simplicity, and quality.

Education

Jan 2016 – May 2018

 

2001

Master's Art Leadership and Administration

Colorado State University, Fort Collins, CO

    ​
Bachelor of Fine Arts (BFA)

Sungshin Women's University, Seoul, Korea 

Professional Skills

  • CREATIVE DIRECTION & STRATEGY

Creative Direction, Brand Strategy, Visual Communication, Concept Development, Campaign Strategy

  • BRAND & PRODUCT DEVELOPMENT

Brand Identity, Rebranding, Product Development, Packaging Strategy & Design, Brand Systems

  • MARKETING & COMMUNICATION

B2B & B2C Marketing, Digital & Social, Retail & POS, Trade Shows, Integrated Marketing Communications

  • PROJECT & PRODUCTION MANAGEMENT

Project Management, Cross-functional Collaboration, Creative Production, Print & Packaging Production, Quality Control

  • GLOBAL SOURCING & VENDOR MANAGEMENT

International Sourcing, Vendor Development, Supplier Communication, Production Coordination, Negotiation

  • DIGITAL & DESIGN

Web & Digital Design, UX/UI, Adobe Creative Cloud — Photoshop, Illustrator, InDesign

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